Tuesday, October 30th, 2007...11:42 pm
The Dollar slide hurts, Part II
A year and a half ago I warned web masters that the US Dollar would continue to slide. This year, the US Dollar weakened significantly against the Canadian Dollar.
The last time I wrote about this issue, in June, we were approaching parity with the Canadian dollar, at $1.05. Today, parity looks optimistic.
The paradox of this situation is that most Americans do not care — many of them are not even aware of it. Last time, someone thought I was an idiot for even taking the time to write about it!
Companies and entrepreneurs are shifting their focus from the United States to international markets. If you haven’t begun to look into this yet, you should. While international stock markets may be speculatively priced, international growth online represents a great value investment. Not only will it diversify you away from the dollar, you will also have the opportunity to dominate niches which are already mature in the United States.
Yeah, the dollar slide hurts. Non-US web developers feel it when they cash their checks, Americans feel it when they fill their cars up with gas. Use this as an opportunity to diversify internationally and make it a win-win scenario.
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